My first (second, and third) podcast was a complete flop.
Back in the day, I looked at success as simply launching something and getting it in iTunes…
Spending little time on things that grow a business.
First, was selling – and lack of knowing how to do it.
Second, was being afraid to eliminate certain people from my market.
I was trying to cater to everyone…
And that’s no way to run a business.
I like to live by this:
“By being everything to everyone, you become nothing to no one.”
But that wasn’t the first time it happened – as that was the downfall of my first business: a clothing company called Royal Tendency.
(wtf that does that even mean?)
At the time, another group of guys from my town started a clothing company called “State Forty Eight” – catered only to native Arizonans.
Nowadays you’ll see their shirts being worn by Arizona Cardinals players and coaches, and tons of their fans.
Take a page from their book:
Eliminate people you’re not a fit for (without feeling bad) and only cater to one kind of person.
Check out what they’re doing (and model their mindset) here: