Did your Mom ever tell you something like this as a kid?…
“Don’t worry about what other kids say!”
As a child, that’s not the easiest thing to take in.
But in business, there’s a huge similarity.
A buddy of mine started building and emailing his list weekly a few months back.
We connected the other day and he asks:
“Should I worry about email open rates?”
It’s a valid concern, after all, you do want people reading your emails, ya?
Open rates and click-throughs are a scoreboard.
You can keep looking at it, but it only tells you the past…
And does a terrible job of predicting the future.
On the other hand, by looking at the game being played in front of you – and only worrying about what’s going on there – you put yourself in the driver’s seat to win.
After all, winning in business means sales.
Not video views.
Not podcast subscribers.
So repeat after me:
“Opens and clicks will tickle my pickle, but sales will never hurt me.”
My upcoming report explains 3 psychological factors to winning in business with email, and all 3 factors will result in more opens (and definitely more sales).
It’s not ready yet, but you’ll get it free when it is.
For now, go to the link below and tell a friend or two who needs this – I’ll do something nice for anyone who refers and tells me:
Me + Your Inbox = Pure passion.
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