A conversation sparked from yesterday’s email on Twitter with Cathryn about how I helped my buddy Kristian garner 45% open rates on his emails…
Cathryn: what is a good open rate these days? I’m curious
Jeremy: if you’re getting 20%+ open rates you’re doing something right… HOWEVER… it’s always best to measure success by sales ;)
^^This couldn’t be more true.
I took the convo to SnapSnap and got this insane response from Jess – The Social Nerd:
Jess: I have a former client with a 3% open rate BUT makes 6 figures a month.
I rest my case.
The ultimate factor at the end of the day (say it out loud with me) is:
“Did I make more sales?”
Most “coaches” and pundits these days preach a whole lot of concept with little to back it up with. They’ll direct you to have a social media strategy, they’ll claim magic-methods for adding people to your list, and have you whip up a 3-part video series with no reason besides seeing their fav guru do it.
You have to keep it basic folks –
That’s where my soon-to-be-launched email coaching comes in.
I’ve helped countless people in one-off sessions or conversations, and now I want to take my formula to gather some well documented case-studies and success stories.
(I see a course in the near future – wanna be featured all over???)
If you know your email lacks the strategy the preachers promise but never deliver, then here’s alls you have do right now:
Stay on the lookout next week with an announcement.
A few of you have already expressed interest – and I’ll be doing something extra special for those who sign up first that you won’t want to miss.
Want to be first to know?
In the meantime, mail on.
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