I’ve been diving into books and all sorts of content lately about copywriting.
New stuff, old stuff – you name it.
Now, there are a lot of important aspects to getting people to consume your content (like blog posts, podcast episodes, videos), sales pages, and ads.
But when it comes down to it, you have to get your traffic to start consuming your content if you want for them to finish reading your content.
When someone comes across your work, they decide in the first few seconds whether or not they’re going to stick around.
That’s why copy and design are so critical.
Visit any modern website and you’ll find few and far that aren’t cluttered with banner advertisements, sidebar items, and everything else above-the-fold.
With email, we’re always being marketed to by big-name-corporations (and others trying to look like them) who send out pretty looking emails with colors in the background, image headers, and tons of other uselessness that takes away from their content.
When I realized the pointlessness of this, I did everything I could to fix the problem with my list.
That’s why I recommend (and practice myself) sending out emails that feel personal and practically make readers scroll to the bottom to see if it’s a mass-mailing you sent to your list, or a personal email.
The design is distraction free, and, when combined with the right copy (for the right audience), it’s impossible not to read.
If you’re email list is everything, then the way you handle that list is everything else.
(including design, copy, and offers)
Leaving the design up to your email service provider is stupid – that’s why I’ve used Aweber for the last few years.
Every email sent to you goes through a process that includes pasting in a small piece of code to make the design of the email easy on the eyes, and to fit any device.
Sign up for Aweber using my affiliate link below, and I’ll immediately send you the code I use when I mail so that you can use it to make your emails easy to read – line after line.
Just forward your confirmation my way before Friday, December 11th at Midnight and I’ll immediately send you the exact code you need to make your emails extremely readable.
Like Joe Sugarman infamously said:
“All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.” (p. 29, The Adweek Copywriting Handbook)