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Please stop doing this in your podcast

By Jeremy Montoya | Get Updates Here

Let’s cut to the chase today.

When I hear these words coming out of a podcast host’s mouth, I cringe.

It’s like nails on a chalkboard.

You finally have my (or your audiences) attention, conceivably the most precious asset (especially if you’re a podcaster) and you go and waste your first 3 minutes with something to the effect of…

“Would you leave me a rating and review for my show? Pretty please?”

(Puppy dog eyes)

It’s as if reviews help keep your lights on.

(Please let me know if they do)

What’s more precious than your own time?

Your audience’s.

Why in the World would you waste it asking them to do something that acts only to stroke your own ego?

I have no clue.

Maybe it’s because everyone else is doing it?

… Or because you haven’t identified what the most important aspect of your business is.

(Hint: it’s selling things)

The majority of you probably just cringed.

No, I’m not talking about selling products left and right.

(Although it’d probably help your bottom line)

But, if you’re wanting literally anything in life then consider yourself a salesperson.

Everyday you’re selling others on you, your ideas, your podcast, etc.

Now I realize a lot of you have ‘the pitch’ down pat for getting reviews.

Well, it’s the wrong pitch.

First, what’s in it for your audience to go and leave your show a review?

That’s right.

Nothing.

(We already talked about what’s in it for you, young ego-stroker)

When you make any kind of offer you want people to take action on, it’s in your best interest to make it in theirs.

Offer something.

Anything.

A download.

A checklist.

A hug.

This goes far beyond podcasting.

(Leading with your audience first)

(Yes, the hug, too)

There’s an old saying out there:

“If you scratch my back, I’ll scratch yours.”

And it’s essential to being successful in the online World, especially with podcasting.

When I switched my mentality and started helping others first, and helping myself second, something interesting happened.

My list doubled.

Yes, my email list. The single most important asset to your podcast. (And any other sort of business you can imagine)

How’d I do it?

Tune in tomorrow to find out how something I’m calling the ‘Take Home Technique’ made it possible.


  • Phillip Swindall

    Offer them a free consulting phone call, or at least the chance to win a free consulting phone call, if they give you their email address!

    I agree with you, Jeremy… the request for a review does have some merit, however… somewhere, in the depths of Cupertino’s most famous computing campus, there is an algorithm that requires a certain flow of reviews… I understand the pressure, ESPECIALLY after having recently dropped off of new and noteworthy.

    But, that being said, there are ONLY so many people listening to podcasts on iTunes or IOS… the MAJORITY are listening on Android devices who NEVER post reviews on iTunes!

    Your assessment on the value of reviews vs the value of email addresses is spot on… a review does NOTHING for your bottom line DIRECTLY… and email is like money in your hand if you know how to use it!

    • Exactly Phillip, we alienate a lot of listeners who don’t even have a place to review and who will probably be confused as to what the podcaster is even asking.

      Love your thoughts on the free call.

  • Denny Krahe

    Love it!

    The other reason that I hate the old “leave a review” line is that it’s a huge pain in the ass to leave a review on an iPhone, and since most people are listening on mobile while doing something out, there is NO WAY they are going to take the time to try and figure out the process.

    But if you get them to sign up for your list, which is hopefully really easy and has a payoff for them, now you can start building a relationship where they will gladly leave you a review if you ask them.

    • Agreed. Once they’re on your list you can really ask them to do anything haha. Thanks Denny.

      And yes, a review from an iPhone takes a hell of a lot of time and mostly errors out. Apple needs help with that podcast app of theirs.

  • Love to hear (read) this. I agree with the cringing when asked to do a review. I have the impression they assume I love it (which I might) and therefore will gush… which… I do, but carefully. But I do think (from recent education) that it is not as important as so many think. As stated by Phillip, so many people are not listening on iTunes, and either stumbled upon your podcast (therefore SOME rank is useful) or somebody told them abut it. That word of mouth and “you HAVE to listen to this” is where I’m putting my eggs.I expect to have some stuff t iron out for a bit, so I want to build slowly.

    And I want my people to want to go leave a review… all on their own. Having said that, though, I did listen to MANY episodes of a well-known podcaster who simply says on his show, “If you have found something I have said useful, I’d appreciate a review in iTunes.. it helps others find me.” 15 seconds… no puppy dog eyes.

    • So glad you mentioned this Dachia – if your show is that good, it will get the reviews it deserves!

  • Guilty as charged! I’ll be honest and say that I asked (past tense because I will not be doing this anymore after much consideration) for a review because I thought that the first few minutes were the most important since I did have my audiences’ full attention. Thinking this a bit deeper however, how can we be so selfish and ask for a review right from the get-go if we have not even delivered our end of the deal yet which is to give them the value they are tuning in for. Thanks for writing this Jeremy!

    • We’re all guilty Hector! Haha let me know where you take this :)