Recently seen on Twitter:
I’ve just noticed.
I’m relying on social media & word of mouth alone to get clients.
Nah, I need to do more.
I don’t recall who the smart guy or gal was who said this – but it was like music to my ear-hair.
You see, many a persons think social media is the end-all-be-all for everything in business…
(me thinks they had one-too-many doses of the Gary Vaynerchuck cool-aid)
And while I and many others have had sales spark from social media, it isn’t enough if you’re looking for oodles of the boodle right now.
In fact, almost each of my coaching students at one time or another have looked at me like I was crazy for telling them to tune out social completely.
For one, it’s a huge distraction.
When’s the last time you went on FakeBook to check your messages and realized an hour later you never made it to the inbox?
Or, how about the other day on Snapper when you went to post to your story and got sucked into someone else’s?
Second, the internet is cluttered with everyone else screaming at the top of their lungs to “look at me!” and nothing ends up sticking out besides the anxiety you have after you log out of it.
Which brings me to the point of this all:
You need to have an email list.
It need not be big, and it doesn’t even have to be on a “list” if you’re doing the client game currently.
Whatever the case, the inbox is still the most effective way to communicate (hand over fist) –only second to being in person.
I started using ConvertKit recently and have noticed a spike in my opens.
Chances are some emails weren’t being delivered (even though I thought they were).
But even with that, email will kick a tweet’s a-s-s any day of the week.