What do these widely-known characters all have in common?
- Luke Skywalker
- Frodo from The Lord of the Rings
- Harry Potter
First things first…
When you’re storytelling effectively,
(the way I teach in this month’s Email Elite Exclusive Training)
you’re aiming to push an emotional button.
The more polar the emotion, the better.
as a content creator,
you should always have an agenda.
I get a lot of weird looks when I share my views on the manipulation of the media.
Someone always retorts:
“So Jeremy, you’re saying every movie has an agenda??”
every movie writer has an agenda.
^^same goes for all other forms of entertainment, news, and education IMO (and research).
And so it should be with your content.
(your agenda = solving their problem with a helpful product)
Too many so called “bloggers” and “coaches” in the wild are making soul-less content filled with pretty pictures and lists.
They’re the kind of people who wait to “right hook” until after they’ve “added value” in the form of cartoon-y newsletters and the like.
People are looking to have their problems solved,
not to have their screen filled with butterflies and flowers, sweetie.
To get the exact process I follow for storytelling to sell more products and services,
then check out “How To Avoid Boring People & Convince Them To Buy”,
It’s inside of this month’s Exclusive Training, only for Email Elite members.
Get it here:
PS – Back to our super heroes.
(thought I forgot?)
They’re all orphans.
Do you think the writers of these movies just flipped a coin and said,
“let’s make another movie about orphans?”
They’re aware movies make you feel some type of way and play to that at every opportunity.