Legend has it that during the “space race” of the 1960’s, NASA invested millions to create a pen that would write in space.
After public outcry, NASA was forced to find a cheaper solution, but ended up using the high-end anti-gravity “space pens” in 1967 after trying them out for themselves in-flight…
…. the soviets just used a pencil.
(there’s a few marketing lessons in there, more in a future email)
Whether that story is completely true or false, it’s no different when people come to me wanting to build an email list for their personal brand, business, or startup.
Last night on Periscope I shared a stupid easy way to add email subscribers to your list by the dozen.
But before we go into it, some context:
I get a lot of people wanting to hire me or pull out some “ultra market-y” tactics from me to grow their list (before they’ve even tried), or they start going on and on about throwing a ton of money at Facebook ads.
Now, I’m no communist, but feel free to call “foul” if you’re against going with what works before breaking the bank for decent results.
I could charge tons for tips like this one.
But I’m giving it to you for free.
(and tons more actionable list-building and email marketing tips throughout the week?)
All you have to do is head over to Periscope to watch and follow me before it expires around 9PM PST tonight:
PS – I don’t usually download these but at the request of a few peeps who tuned-in live, I may add it to my site when I get a chance.
Either way, don’t wait for me. Speed equals success.
Go here to watch it now:
UPDATE: Here’s the katch replay: