One of the reasons I despise social media is because there’s always a new platform popping up.
While this poses great opportunities to grow your following…
Seldom does it grow your bank account.
(which is what most people I talk with – and observe – actually need)
So it ends up being one giant distraction of chasing followers or likes.
I see people go on one platform, grow a big audience, and then ditch it when it becomes “mainstream” or a new more shiny platform comes around.
In fact, if you look at the surface, I’ve done the same thing…
I got on Periscope early on, started using it daily, grew a loyal fanbase, then dropped off the map. Now you’ll find me on SnapSnap walking around like a one-man paparazzi exposing every area of my life and journey.
But from my perspective I haven’t really changed a thing:
My strategy has been – and will always be (until something truly triumphs it which I don’t see happening in the next 10 years) – building and mailing my email list(s).
It’s how selling online is *actually* done.
People get mad all the time when some “star” they follow on social media abandons the platform they’re a fan of.
But, if they have a list, they do no wrong IMO.
In fact, they’re probably doing more for their biz (and you) by sticking with what works:
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