Here’s a question I get asked and commonly see plaguing many podcasters out in the wild:
“How can I grow my audience and get more listeners to my podcast?”
I respond that a combination of guest-posting and strategic interviews are the way to go, and that you have to put in some hard work and help key-influencers in your industry.
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John Lee Dumas & Kate Erickson from Entrepreneur on Fire.
Big-timers in the podcasting World.
(and no longer accepting guest posts on their blog…)
Here’s how it went:
I noticed that there hasn’t been much content around podcasting on their blog lately.
What’d I do?
I created (from scratch) a blog post featuring input from over a dozen other podcasters chiming in about their experience with their shows, and what’d they do differently if they had the chance.
How did they respond?
They were delighted, naturally.
Why? You ask…
Because I made it easy for them to say “yes” to.
They virtually had to do no work.
(besides record the written content for the podcast, which was another huge win in and of itself)
So to recap:
1) I found a hole that needed to be filled
(they didn’t have any posts helping podcasters out – a niche they’re extremely successful in – to the tune of $2-point-something million dollars this last year)
2) Create a post solving that very problem
(from start to finish, BEFORE sending it over)
3) Sent them the post detailing how it would benefit their audience
(and them, since almost no work would be involved to make it go ‘live’)
How do you like them apples?
Using nothing but some good ol’ fashioned hard work, I was able to get my work featured on their site.
(and interviewed for Kate’s Take detailing my process)
My next case-study makes this even easier to work with key influencers in your industry… And potentially even featured on big podcasts and blogs in your arena.
Be on the lookout.
In the meantime, check out the post and podcast episode from Kate’s Take by clicking the link below: