Do this if you want podcast listeners to opt-in

Caleb, a determined reader from this list emails in:

“I totally had been focussing on the wrong metrics: iTunes reviews, making it into New & Noteworthy, downloads…

… However, I haven’t figured out how to get the listeners to convert to email subscribers. I’m podcasting in the marriage enrichment area and am having a hard time coming up with ideas of lead magnets in my episodes. I’m sure we’ll come up with something but it’s a little different when you’re covering psych content instead of business and marketing content…

… I will continue to explore how I can use the show to build my list.”

This post is from an email sent to subscribers of my list. To get daily updates on podcast marketing, list building, audience growth, and hear first about promotional opportunities only available to subscribers, click here now.

You’re not alone in this.

But at the end of the day, a lot of us face this issue regardless of the niche we’re in.

Here’s how I see it…

You want to keep it as easy as possible for your listeners to not only take action and opt-in, but to implement the advice you’re giving.

I would think about one small take away from your episode (it’s usually the first step or the ‘lead-in’ to your advice) and focus on creating an upgrade around that.

Also, if you have a lead magnet already on your site, I wouldn’t underestimate the power of repositioning that in some or all of your episodes.

Tomorrow, I’ll be sharing how one big-name podcaster implemented The Take Home Technique with such ease that you’ll wonder how you overlooked it.

(believe me, I wish I had done this earlier and will be doing so very soon)

I’m glad you’re recognizing where you need to put your focus, I wish more would, because iTunes reviews are nice but they don’t keep the lights on.


Enough for today.

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