I recently started using a standing desk in my home office. I get lots of health benefits like burning extra calories, keeping my blood flowing, and I feel like I overall think better.
And, while all of those things are fine and dandy, what I like most is simply not sitting.
Therefore, my standing desk doesn’t help me stand — it helps me not sit.
What’s this gotta do with building an email list?
Most people these days are chasing the “big list” carrot so they can tout their size at conferences like boys in a locker room.
But if you’re just focused on size, you’re doing it allll wrong.
Your mission should purely be sales.
(Is that not the most important part of owning a business?)
Subscriber count, frequency, and opens can all be indicators of a strong email list (like standing and burning calories are when I stand) — but nothing trumps sales (just like how I value not sitting over everything else).
Focus on the one thing that matters and you can practically disregard everything else.