Category Archives for "Sales & Marketing"

3 questions you need to ask your list, potential clients, and future customers

In my last note to you we talked about getting your target audience in front of you…

… because you need attention before you can ever make a sale.

So,

now let’s talk about a few answers you need to get from the people in front of you.

(whether it’s subscribers on your list, attendees to a webinar, or a client-to-contractor scenario)

To sell products online (like courses and guides)

and services (like coaching and done-for-you),

you have to know where you want the conversation to head…

Which should ideally be to a sale.

For starters,

always aim to sell to the “converted”.

Meaning:

Your prospects are aware of their problems and actively looking for a solution.

This helps you avoid coming off as “salesy” or “scammy”.

That said,

Here are 3 (of many) questions you’ll need to get to the bottom of with your email subscribers and prospects:

[ keep reading… ]

That b-word has it right

Saw this quote earlier that rang a bell:

“We are not tied to a specific technology or skill set – we are tied to our customers and work backward from that.”

You know,

it can feel like you’re making progress on building your business by signing up for an email service provider,

setting up your blog,

or getting biz cards created.

But those things only distract you from doing what matters most:

[ keep reading… ]

Business building and making the “email monkey” dance

From my inbox this morning:

I have been studying and researching for a long time. I really want to start online, especially with an e-mail list, but I’m stuck where it seems everyone else does:

What’s my niche?

Any tips on finding this out?

I’ll say the same thing I tell my students –

(who I often refer to as “Day Job Ditchers”):

You shouldn’t start with an email list.

^^ya, I said it.

List-building takes time, sweet thang.

So,

if your goal is to quickly create a stream of revenue – so that you can leave your job, create your own financial security, and be in control of your destiny – then wait on the email list.

What to do instead?

[ keep reading… ]

Their fav guru made’em do it

A conversation sparked from yesterday’s email on Twitter with Cathryn about how I helped my buddy Kristian garner 45% open rates on his emails…

Cathryn: what is a good open rate these days? I’m curious

Jeremy: if you’re getting 20%+ open rates you’re doing something right… HOWEVER… it’s always best to measure success by sales ;)

^^This couldn’t be more true.

More?

I took the convo to SnapSnap and got this insane response from Jess – The Social Nerd:

[ keep reading… ]