At every stage of life there’s the ‘it’ thing to do or have.
In elementary school it was yo-yo’s.
When I was in high school you were cool if you had an iPod.
Nowadays, having an online course is the “it” thing.
Creating an information product online isn’t hard, though.
Creating it is actually the easy part.
The hardest part (and where most online business owners fail) lies in the product launch and getting people to buy it.
Product launch after product launch you see people creating online courses or information products and “hitting it big” as they report back on their hundreds of billions of dollars they just made.
What makes those products a success versus the plethora of failures?
Let’s talk about some of the reasons most online entrepreneurs fail at creating and launching their first product successfully…
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Reason #1: You don’t know what your audience wants (in their own words)
Often times you have an idea of what your potential customers might want…
… but if you want your product to be a success, not only does your product have to be what people want – it has to be worded in the way they think about it.
[ keep reading… ]