“You are always safe in the customer’s mind.”
I’m not sure who said this – but it’s completely true.
Some back story:
It can be easier (at times) to pitch local businesses on your products than to start marketing online.
I call it “running for mayor”.
Lots of hand shaking. Lots of relationship building.
One of my coaching students is using this approach to pitch local businesses on her video editing services.
She has an idea of what they’d like but hasn’t got a buyer yet.
In this stage, it’s important to do one thing (and one thing only):
Simply shut up and listen.
(sound dating/relationships advice if you ask me)
You see, people always love talking about their problems…
And if they’re not talking yet, a few simple questions will get them to tell-all.
So you might ask them: