Category Archives for "Product Validation"

How to psychologically avoid sounding sleazy

“You are always safe in the customer’s mind.”

I’m not sure who said this – but it’s completely true.

Some back story:

It can be easier (at times) to pitch local businesses on your products than to start marketing online.

I call it “running for mayor”.

Lots of hand shaking. Lots of relationship building.

One of my coaching students is using this approach to pitch local businesses on her video editing services.

She has an idea of what they’d like but hasn’t got a buyer yet.

In this stage, it’s important to do one thing (and one thing only):


Simply shut up and listen.

(sound dating/relationships advice if you ask me)

You see, people always love talking about their problems…

And if they’re not talking yet, a few simple questions will get them to tell-all.

So you might ask them:

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When content *isn’t* the answer

Here’s a mistake I CONSTANTLY see being made online:

Wanting to make money *simply* by creating and pushing content.

Now, before you get your undies bunched up, let me do some explaining…

First, I fell into this same trap.

I saw people like Gary V. and [insert online marketer here] and thought I could do the same:

Produce some videos. Write some blog posts. Podcast a little…

… and then my bank account would blow up.

(or sponsors would come beating down my door)


Second, who doesn’t want to make money online?

I mean, let’s be honest, if you’re reading this post, you’re focused on creating a platform for your podcast, book, or blog.



Now, the truth is this:

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How (not) to pick what to offer your email subscribers

This is like music to my ear-hair:

“Jeremy, I’ve started building my list… but now I want to sell to them…

How do I know what I should offer?”

I don’t know what you should offer, unfortunately.

But here’s what I DO know:

Most would complicate this issue and take a long, dark road down creating offers they THINK their audience would buy.

Either way, it’s a good problem to have.

Back in my hay-day, I worked for Apple, and there’s one big thing that I continue to use:

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