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Product Validation

Get your email subscriber’s tails wagging

I’ve noticed something funny when I’ve been playing with Elvis lately.

Like any dog he enjoys his toys.

But…

Unlike the dogs that come to mind – my Yorkshire Terrorist has a bit of an attitude problem.

If I throw the toy to a part of the yard he doesn’t like he just looks at me like “you get it”.

Attitude problems.

Any who,

I’ve found a quick way to avoid this little attitude problem that translates directly into landing quality email subscribers:

Instead of just throwing the toy for him to “fetch”

I get him wild up by waving the toy around

getting him to bite at it while pulling it away

and play with his patience.

Then I throw.

The result:

He runs at it like a gazelle hunting zebra in the wild.

Should you “toy” with potential subscribers and customers?

Not necessarily.

But

If you care deeply about your market’s issues and they are hesitant to take action

then consider what you can do to make sure they’re excited about your emails and offers by creating scarcity, urgency, and limited offerings.

More list-building methods to wag a tail at here:

http://emailelite.co

Jeremy Montoya

 

Puff Daddy’s list-building conundrum

There’s a lot of talk these days about why you should build an email list.

But what’s often forgotten is some of the negative sides of building an online business…

… so here are 4 quick reasons why you SHOULD NOT build an email list.

Number 1: Everyone has an opinion

[ keep reading… ]

“I can make you a success story overnight”

My buddy Andrew explained to me awhile back that he’s been helping some non-profits

and he just got on the board of a new one.

While in his first meeting with them they explained their hefty fundraising goal

but went on to focus on their logo,

slogan,

and a bunch of other minor (and not important) details.

Reminds of most entrepreneurs who spring up overnight and expect to be making money the next day.

It doesn’t work like that amigo.

You see,

just like america is being marketed to be skinny,

stupid,

and to follow the heard –

entrepreneurs are being told it’s possible to make money over night simply by joining the latest social media revolution,

doing webinars,

or making a course.

(of course without any experience, audience, or money)

They get their hopes up

The truth is that it takes two things:

Hard work & focus.

It’s about laser-lining your marketing efforts so that you only speak to the ideal people and cutting away the fat.

I floundered around for years going from course to course and expert to expert trying to find the way…

What’d I do once I figured “it” out?

I started documenting it and putting it here.

Jeremy Montoya

When your products stink like poo

I spent this last weekend in the town of Noel, Missouri.

If you’re not familiar – there’s a lot of trees, huge rivers, lots of cows, no internet, etc.

(really stinks like poo)

Any who,

I was out there for my buddies bachelor party and was told we were staying at a “resort”.

Well, let’s just say this was what you would “resort” too if you were staying in backwoods and wanted an upgraded camping experience.

The people who were there loved it.

Others would never spend a penny on it.

(me, one of the them)

That’s what being niche does.

It attracts some and repels other.

Much like poo.

While your products and services shouldn’t smell like poo – they should attract the ones who love it –

(follow me here)

– and repel the majority that doesn’t.

The best way I know how to make this happen?

[ keep reading… ]

When your product falls right on it’s a-$-$

When you’re selling products and coaching services online it seems like there are one of two results…

The first is that people rush to buy your product,

and second is that it falls on it’s a$$.

A few months back I was walking around a rainy San Francisco and I heard this:

“Umbrellas – 7 dollars.”

At the time, everyone around me was soaking wet and it was starting to rain harder.

Which got me thinking…

[ keep reading… ]

Questions, Distractions, and the balance of both

From a conversation just now with my Uber driver, Scott:

He mentions that he’s been listening to Tim Ferriss’s podcast and recently read the Four Hour Workweek.

(smart man)

He’s on a journey right now to making his own online business when he brings up what’s been on his mind:

“There has to be a way I can make money on the internet.”

Well,

the fact of the matter is that their are many ways.

(some less ethical than others)

But I told him what I’d tell you,

my grandma,

or anyone else for that matter:

A better question to ask is:

[ keep reading… ]

Be a psychic (not a psycho) in your market

As I gaze into my crystal ball– er, inbox:

I seriously swear you can read my mind!

Since growing my list implementing your tips these are the EXACT issues I could use help with.

Do you still require annual billing? Or am I able to sign up for individual trainings?

K

Psychic?

No.

Psycho?

Maybe.

Any who…

You can now join Email Elite as a monthly member,

brining the investment to only $69 a month.

Will I ever sell trainings “stand alone”?

[ keep reading… ]