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Podcast Tips

When your product falls right on it’s a-$-$

When you’re selling products and coaching services online it seems like there are one of two results…

The first is that people rush to buy your product,

and second is that it falls on it’s a$$.

A few months back I was walking around a rainy San Francisco and I heard this:

“Umbrellas – 7 dollars.”

At the time, everyone around me was soaking wet and it was starting to rain harder.

Which got me thinking…

[ keep reading… ]

Giving thanks to wally world and CompUSA

People all over the US are gearing up for one of our biggest holidays:

Black Friday.

(lol)

But let’s be honest…

Our tradition of “giving thanks” (regardless of the truth of Thanksgiving or the reality of what pilgrims actually experienced) has been hijacked by corporations who exploit strong emotional triggers to get you to spend every last penny on low-quality goods.

We’ll see lines (probably starting today) taking form at big-box retailers, news segments of grandmas being trampled over in wally world, and many mid-income families blowing money they don’t have.

(how’s that for some holiday cheer?)

I remember when these hot sales lasted only for day, and the best sales only went on for the first hour or two…

Which caused mass hysteria at your local CompUSA.

(simpler times)

Since these big sales are “limited time only”, it causes a change in the human mind that inspires action by leveraging one of the most powerful psychological buttons known to man:

[ keep reading… ]

Who likes “thinking”, anyway?

A good friend came to me the other day with a problem…

He had just stepped off stage at an event that had the exact target market he’s going after in his raw foods biz.

Being around me, he understands the importance of building an email list for his business…

But hasn’t gotten around to building it.

After telling me more, he said that he tried figuring out how to collect emails from attendees, but got stuck thinking about the tech and just said “forget it”.

*sigh*

My advice: keep it simple.

Get out a piece of paper and have those folks fill that baby out!

It’s no different when you’re a podcaster, speaker, or author…

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Getting “big names” to share your show on social media

I was sitting with a new friend at a local coffee shop earlier to hear more about his podcast when he divulged:

“How do you get big-name guests to share their interview after they’re on my show? Let alone mail about it???”

After all, I’ve gotten people like Peter Shankman to not only be on my show or Periscope broadcasts, but to also share my interviews with them to their entire audience.

Here’s what I’ve realized…

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“Spinning” your content to get a landslide of email subscribers

  • What I realized about list building and being a podcaster
  • Where to start (and what to offer) if you want to collect names and emails from your listeners
  • Why having a podcast doesn’t mean you have a business
  • The ONE question you NEED to ask yourself to help your audience implement your advice
  • How to get your audience to go from listeners to website traffic (and then into email subscribers)
  • How to be narrow and specific with your lead magnet (and avoid being general and vague)
  • The mindset from blogging that translates perfectly into podcasting
  • Where you should look to find out what to offer your audience  (hint: you’ve already done the hard work)
  • What happens when you actually solve your target audience problems
  • How to spin your content and get even more opt-ins
  • Why it’s not a bad thing to repurpose existing blog posts, podcast episodes, and content (and how it will STILL impact your audience)
  • What to do if you’re not in the internet marketing space (and why this concept will probably work better)
  • How to integrate your natural talents to build your list
  • The genius offer Amy Porterfield made to her audience (that will probably boost her sales and create even more success stories)
  • The two questions to ask yourself the next time you sit down to create content for your audience (that will cause a massive boost to your email subscriber list)
  • How to get your new subscribers to spread the word for you on social media

[ click to listen… ]

This will work (unless your 98+)

Building a house is a lot like building an audience.

You get the blueprints, buy the materials, and have the house assembled.

(ok, ok, summed up)

Without the blueprints, you wouldn’t know what to buy, or how it would all go together.

It’s the same with your audience…

You need to know who’s in your audience before building up your solutions.

Case and point: Sameer Kumar.

This post is from an email sent to subscribers of my list. Get daily updates on list building, audience growth, and opportunities to work with me by clicking here now.

Sameer is a World-class immigration lawyer who “figured it out” by learning and testing.

He knows his audience is a little older, and knows their exact pain points…

… as well as how to solve them.

Sameer took the stage last night at I Love Marketing.

(the same group I went in front of a few months back)

And while most would tell you to “go to this URL ” or “download my app”…

Sameer instead trusts his instincts.

What did he offer as an opt-in bribe from the stage?

A CD.

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Doing this puts you in the top 1%

You recorded your podcast episode…

… you crafted an irresistible upgrade to turn passive listeners into email list subscribers.

And then you wonder…

What the heck do I do with these new email addresses I’m adding to my list?

Incomes a response to one of last week’s emails:

“Such a timely email Jeremy! I and several of my friends are struggling with this very question right now.

For me, it’s the following things that prevent me from growing my list:

  1. what on earth should I write about?
  2. how can I find enough things to write about so that I can send multiple emails and a newsletter each week?
  3. how on earth do the autoresponders actually work – how should I use them to make sending my emails less time consuming and difficult?

Really enjoying your emails Jeremy, not sure where I found you but glad I did.

Have a great day!

Jane”

Thanks Jane.

For the sake of brevity, let’s focus on #1 today.

Here’s what I would do…

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