Building a house is a lot like building an audience.
You get the blueprints, buy the materials, and have the house assembled.
(ok, ok, summed up)
Without the blueprints, you wouldn’t know what to buy, or how it would all go together.
It’s the same with your audience…
You need to know who’s in your audience before building up your solutions.
Case and point: Sameer Kumar.
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Sameer is a World-class immigration lawyer who “figured it out” by learning and testing.
He knows his audience is a little older, and knows their exact pain points…
… as well as how to solve them.
Sameer took the stage last night at I Love Marketing.
(the same group I went in front of a few months back)
And while most would tell you to “go to this URL ” or “download my app”…
Sameer instead trusts his instincts.
What did he offer as an opt-in bribe from the stage?
[ keep reading… ]