≡ Menu
@WhatUpJeremy | Jeremy Montoya header image

Podcast Marketing

The good kind of “special”

I noticed something in the podcast space about a year ago:

If you recall,

a show called “Start Up” by Alex Blumberg came out to much fanfare.

It was a show that documented the process of a start up in the podcast space…

… via a podcast.

(inception?)

^^That’s not even the crazy part.

Then,

everyone and their mother started adding music behind their entire podcast episodes,

recording sponsors talking about their products,

and trying to spruce up their shows.

Here’s what they didn’t know:

Effective storytelling requires none of those things.

While fancy songs and interview-style commercials were new to most podcasters and their listeners,

this was nothing new since NPR has been doing this for years.

At the end of the day most of those me-too shows aren’t around any longer.

But whether you have a show, Youtube channel, or are making digital products and offering services,

knowing the fine points of telling memorable stories sets you apart from easily 95% of your market and frames you as “special”.

(in a good way)

Additionally,

good storytelling is hard to spot because it “just sucks you in” and keeps your attention.

;)

Any who,

inside of this month’s Email Elite Exclusive Training lies a simple framework for effective storytelling that you’d wish you only found sooner.

To get access to it before goes away,

simply join Email Elite before the June 1 deadline.

It cost less than the coffee you bought this morning or the app you bought last night.

Go yee here to get your membership started:

http://emailelite.co

Jeremy Montoya

 

I’m not a player… I just crush a lot

I have a confession…

For the first 20 years of my life, I suffered from something plaguing millions of other men.

(and more women than you’d think)

It’s called “nice guy syndrome”.

I’d put women on a pedestal (trying to keep it clean), and bend over backwards (still trying) and do anything for attention to try and “win them over”…

… ultimately losing site of my own worth in the chase of someone else’s perceived worth.

Truth is, this happens all day to other guys. Which explains why the dating and relationships market accounts for billions of dollars in revenue each year.

What it all boils down to is this:

[ keep reading… ]

Giving thanks to wally world and CompUSA

People all over the US are gearing up for one of our biggest holidays:

Black Friday.

(lol)

But let’s be honest…

Our tradition of “giving thanks” (regardless of the truth of Thanksgiving or the reality of what pilgrims actually experienced) has been hijacked by corporations who exploit strong emotional triggers to get you to spend every last penny on low-quality goods.

We’ll see lines (probably starting today) taking form at big-box retailers, news segments of grandmas being trampled over in wally world, and many mid-income families blowing money they don’t have.

(how’s that for some holiday cheer?)

I remember when these hot sales lasted only for day, and the best sales only went on for the first hour or two…

Which caused mass hysteria at your local CompUSA.

(simpler times)

Since these big sales are “limited time only”, it causes a change in the human mind that inspires action by leveraging one of the most powerful psychological buttons known to man:

[ keep reading… ]

Who likes “thinking”, anyway?

A good friend came to me the other day with a problem…

He had just stepped off stage at an event that had the exact target market he’s going after in his raw foods biz.

Being around me, he understands the importance of building an email list for his business…

But hasn’t gotten around to building it.

After telling me more, he said that he tried figuring out how to collect emails from attendees, but got stuck thinking about the tech and just said “forget it”.

*sigh*

My advice: keep it simple.

Get out a piece of paper and have those folks fill that baby out!

It’s no different when you’re a podcaster, speaker, or author…

[ keep reading… ]

“Spinning” your content to get a landslide of email subscribers

  • What I realized about list building and being a podcaster
  • Where to start (and what to offer) if you want to collect names and emails from your listeners
  • Why having a podcast doesn’t mean you have a business
  • The ONE question you NEED to ask yourself to help your audience implement your advice
  • How to get your audience to go from listeners to website traffic (and then into email subscribers)
  • How to be narrow and specific with your lead magnet (and avoid being general and vague)
  • The mindset from blogging that translates perfectly into podcasting
  • Where you should look to find out what to offer your audience  (hint: you’ve already done the hard work)
  • What happens when you actually solve your target audience problems
  • How to spin your content and get even more opt-ins
  • Why it’s not a bad thing to repurpose existing blog posts, podcast episodes, and content (and how it will STILL impact your audience)
  • What to do if you’re not in the internet marketing space (and why this concept will probably work better)
  • How to integrate your natural talents to build your list
  • The genius offer Amy Porterfield made to her audience (that will probably boost her sales and create even more success stories)
  • The two questions to ask yourself the next time you sit down to create content for your audience (that will cause a massive boost to your email subscriber list)
  • How to get your new subscribers to spread the word for you on social media

[ click to listen… ]

These *really* suck

A question/assumption popping it’s little head up over and over again:

“… I assume you’re expensive to work with, Jeremy… So before I’m ready to commit to coaching, what should I focus on?”

I understand.

Even if you aren’t ready for one-on-one coaching…

… or a few hundred bucks is a stretch for you at the moment – I completely understand and still want to be of help.

After chatting with a few of you last week, I noticed a recurring theme…

The getting started phase of list-building is causing issues.

For some (myself included), growing a list of people who want to hear what you have to say can be daunting…

How the heck do I get opt-ins from my website or podcast?

What sort of technology do I need for list-building?

What do I do once I have a growing list of email addresses?

These concerns sucked the life out of me like a leech at one time or another.

So before you get light-headed from the blood loss that ensues, here’s what you should be focusing on:

[ keep reading… ]

Doing this puts you in the top 1%

You recorded your podcast episode…

… you crafted an irresistible upgrade to turn passive listeners into email list subscribers.

And then you wonder…

What the heck do I do with these new email addresses I’m adding to my list?

Incomes a response to one of last week’s emails:

“Such a timely email Jeremy! I and several of my friends are struggling with this very question right now.

For me, it’s the following things that prevent me from growing my list:

  1. what on earth should I write about?
  2. how can I find enough things to write about so that I can send multiple emails and a newsletter each week?
  3. how on earth do the autoresponders actually work – how should I use them to make sending my emails less time consuming and difficult?

Really enjoying your emails Jeremy, not sure where I found you but glad I did.

Have a great day!

Jane”

Thanks Jane.

For the sake of brevity, let’s focus on #1 today.

Here’s what I would do…

[ keep reading… ]