Category Archives for "Podcast Marketing"

I’m not a player… I just crush a lot

I have a confession…

For the first 20 years of my life, I suffered from something plaguing millions of other men.

(and more women than you’d think)

It’s called “nice guy syndrome”.

I’d put women on a pedestal (trying to keep it clean), and bend over backwards (still trying) and do anything for attention to try and “win them over”…

… ultimately losing site of my own worth in the chase of someone else’s perceived worth.

Truth is, this happens all day to other guys. Which explains why the dating and relationships market accounts for billions of dollars in revenue each year.

What it all boils down to is this:

[ keep reading… ]

Giving thanks to wally world and CompUSA

People all over the US are gearing up for one of our biggest holidays:

Black Friday.

(lol)

But let’s be honest…

Our tradition of “giving thanks” (regardless of the truth of Thanksgiving or the reality of what pilgrims actually experienced) has been hijacked by corporations who exploit strong emotional triggers to get you to spend every last penny on low-quality goods.

We’ll see lines (probably starting today) taking form at big-box retailers, news segments of grandmas being trampled over in wally world, and many mid-income families blowing money they don’t have.

(how’s that for some holiday cheer?)

I remember when these hot sales lasted only for day, and the best sales only went on for the first hour or two…

Which caused mass hysteria at your local CompUSA.

(simpler times)

Since these big sales are “limited time only”, it causes a change in the human mind that inspires action by leveraging one of the most powerful psychological buttons known to man:

[ keep reading… ]

Who likes “thinking”, anyway?

A good friend came to me the other day with a problem…

He had just stepped off stage at an event that had the exact target market he’s going after in his raw foods biz.

Being around me, he understands the importance of building an email list for his business…

But hasn’t gotten around to building it.

After telling me more, he said that he tried figuring out how to collect emails from attendees, but got stuck thinking about the tech and just said “forget it”.

*sigh*

My advice: keep it simple.

Get out a piece of paper and have those folks fill that baby out!

It’s no different when you’re a podcaster, speaker, or author…

[ keep reading… ]

2 “Spinning” your content to get a landslide of email subscribers

  • What I realized about list building and being a podcaster
  • Where to start (and what to offer) if you want to collect names and emails from your listeners
  • Why having a podcast doesn’t mean you have a business
  • The ONE question you NEED to ask yourself to help your audience implement your advice
  • How to get your audience to go from listeners to website traffic (and then into email subscribers)
  • How to be narrow and specific with your lead magnet (and avoid being general and vague)
  • The mindset from blogging that translates perfectly into podcasting
  • Where you should look to find out what to offer your audience  (hint: you’ve already done the hard work)
  • What happens when you actually solve your target audience problems
  • How to spin your content and get even more opt-ins
  • Why it’s not a bad thing to repurpose existing blog posts, podcast episodes, and content (and how it will STILL impact your audience)
  • What to do if you’re not in the internet marketing space (and why this concept will probably work better)
  • How to integrate your natural talents to build your list
  • The genius offer Amy Porterfield made to her audience (that will probably boost her sales and create even more success stories)
  • The two questions to ask yourself the next time you sit down to create content for your audience (that will cause a massive boost to your email subscriber list)
  • How to get your new subscribers to spread the word for you on social media

[ keep reading… ]

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