Category Archives for "Find More Customers"

Feeling thrilled by climbing hills

Writing this from my favorite hometown coffee shop.

While I don’t live in the area anymore, it’s always nice to visit.

At one point, it was my “Cheers”, so to say— and it’s nice to get a warm welcome every time I’m back.

Ok, on to business.

In my note to you yesterday, we covered the habit of success.

Today we’ll be talking about a much overlooked aspect of becoming successful in anything:

Balance.

In your journey there are two approaches you’ll need to implement equal amounts of:

[ keep reading… ]

mythological business creatures

Funny story:

I just got my website ripped to shreds by a couple friends.

Not in a bad way, either.

They pointed out some key things I need to address.

If you’re curious about the feedback, just hit reply.

This got me thinking…

You should never have a bunch of “yes men”-style people around you all the time.

Stick with the people who tell you what you need to hear without the B.S.

Because there’s enough BS out there in wild.

That said, let’s get into today’s lesson.

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Inspector Gadget goes bonkers in your market

Writing this as efficiently as possible from my favorite hipster coffee shop in Phoenix before my next appointment,

so let’s pickup where we left off yesterday:

Making your products unique from everyone else’s.

I’ll assume you know why your products need to be unique.

For starters,

You have to know the field your playing on.

That said, it’s time to go “Inspector Gadget” in your market.

If you haven’t created your product yet (but have validated that people will pay for it),

then do this right now:

[ keep reading… ]

3 questions you need to ask your list, potential clients, and future customers

In my last note to you we talked about getting your target audience in front of you…

… because you need attention before you can ever make a sale.

So,

now let’s talk about a few answers you need to get from the people in front of you.

(whether it’s subscribers on your list, attendees to a webinar, or a client-to-contractor scenario)

To sell products online (like courses and guides)

and services (like coaching and done-for-you),

you have to know where you want the conversation to head…

Which should ideally be to a sale.

For starters,

always aim to sell to the “converted”.

Meaning:

Your prospects are aware of their problems and actively looking for a solution.

This helps you avoid coming off as “salesy” or “scammy”.

That said,

Here are 3 (of many) questions you’ll need to get to the bottom of with your email subscribers and prospects:

[ keep reading… ]