I’m a huge advocate for list-building…
But there’s a time when you SHOULDN’T be focused on it.
For instance, let’s say your bank account is at zero and you don’t know where your next dollar is coming from – don’t worry about building a list.
There’s a much faster way that leads you to sales and it involves getting clients.
As you get clients, start writing daily about what your clients are telling you so that you can communicate those stories to help attract future clients.
If you have a list already (for whatever reason), send those stories or simply post them on medium or linkedin.
Now, as you start getting the clients filing in and a few dollars in the bank, you have to look at your workload and start to shift to longer term tasks.
This is when list-building and email marketing really comes in.