I’ve been diving into books and all sorts of content lately about copywriting.
New stuff, old stuff – you name it.
Now, there are a lot of important aspects to getting people to consume your content (like blog posts, podcast episodes, videos), sales pages, and ads.
But when it comes down to it, you have to get your traffic to start consuming your content if you want for them to finish reading your content.
When someone comes across your work, they decide in the first few seconds whether or not they’re going to stick around.