Could society be any more superficial?
I mean, with apps like Tinder, you can decide if you want to get to a know a person better based solely on their looks…
Like what you see: swipe right.
Swipe left and send’em to Tinder-hell.
But, the reality is that people treat email the same way.
They see an email in their inbox, and in an instance they decide whether to read it…
Or… to throw you the way of Hawaii’s favorite treat.
The funny thing is that it’s not the headline of your email that’s the deciding factor…
… nor is it the content.
The ultimate deciding factor that gets overlooked by even “seasoned” vets online.
(and abused by just about everyone else)
What’s the big deciding factor that gets your readers to “swipe right”?