Category Archives for "Copy Writing"

Getting your readers to “swipe right”

Could society be any more superficial?

I mean, with apps like Tinder, you can decide if you want to get to a know a person better based solely on their looks…

Like what you see: swipe right.

Don’t like?

Swipe left and send’em to Tinder-hell.


But, the reality is that people treat email the same way.

They see an email in their inbox, and in an instance they decide whether to read it…

Or… to throw you the way of Hawaii’s favorite treat.

The funny thing is that it’s not the headline of your email that’s the deciding factor…

… nor is it the content.

The ultimate deciding factor that gets overlooked by even “seasoned” vets online.

(and abused by just about everyone else)

What’s the big deciding factor that gets your readers to “swipe right”?

[ keep reading… ]

Goes together like peas & guac

This happened while driving home the other day:

My buddy Jose asked a question about target marketing, so I’m telling him exactly what he needs to do to bring in ideal customers.

Mid-sentence I lose my train of thought.

I’ll tell you why in just a second.

The chat my pal Jose and I were having started because he was about to go live on Periscope, and was crafting his title.

(one of the most important aspects on “the scope”)

He had a clever name ready to go and asked for my input.

My answer:

[ keep reading… ]