It’s no secret that I greatly dislike the pretty little email templates that add butterflies, glitter, and rainbows to your email.
And there are MANY reasons why you shouldn’t use them, too.
For one, it takes away from your content with tons of unneeded do-dads.
Two, it sets off “the guard” in your readers minds (because those templates stink of self-centered spam).
And three, the only reason you started using them is because everyone else is (or it’s the only option your email service has).
Think about it….
You’ve spent all of this time building your email list, so the LAST thing you want to do is go into the junk folder by sending cartoony-looking email.
To combat this, here’s what you need to do: