Category Archives for "Copy Writing"

Secret Email Sauce

It’s no secret that I greatly dislike the pretty little email templates that add butterflies, glitter, and rainbows to your email.

And there are MANY reasons why you shouldn’t use them, too.

For one, it takes away from your content with tons of unneeded do-dads.

Two, it sets off “the guard” in your readers minds (because those templates stink of self-centered spam).

And three, the only reason you started using them is because everyone else is (or it’s the only option your email service has).

Think about it….

You’ve spent all of this time building your email list, so the LAST thing you want to do is go into the junk folder by sending cartoony-looking email.

To combat this, here’s what you need to do:

[ keep reading… ]

Stolen from page 29…

I’ve been diving into books and all sorts of content lately about copywriting.

New stuff, old stuff – you name it.

Now, there are a lot of important aspects to getting people to consume your content (like blog posts, podcast episodes, videos), sales pages, and ads.

But when it comes down to it, you have to get your traffic to start consuming your content if you want for them to finish reading your content.

When someone comes across your work, they decide in the first few seconds whether or not they’re going to stick around.

[ keep reading… ]

Email is like a box of…


I’ll tell you why in a second.

If you’ve ever tuned into my daily Periscope show, then you’ve probably seen it in the comments…

We’re diving deep into how to use email to dramatically increase sales of your products and services and someone pops the question:

“What’s the best email service to use?”

I can’t blame them, and I’m happy to answer…

But it tells me how serious they are about building their business, and how badly they want it.

The truth about choosing an email service provider is this…

[ keep reading… ]

Round 1: Fancy Newsletter vs. Plain-Jane (how to write email that gets read)

There’s a lot of confusion around how to write email that actually get read by your list.

Like frequency, avoiding spam, or what provider to use (more on this tomorrow).

But I got asked a valid question while presenting to some realtors last week:

“Do you recommend using newsletter-style email templates to send to your list?”

Here’s what I said…

[ keep reading… ]