Category Archives for "Audience Growth"

Launching your “personal brand” (lol)

There are three primary ways to know exactly who to sell your products and services to.

For the sake of time, let’s focus on just one of them:

Your list.

Even if it’s small, going to your list is one of the easiest ways to understand exactly what products and services you should be making and selling.

The wrong way to go about this is to make a product and then tell your list about it.

Instead, here’s what you want to do:

[ keep reading… ]

This works unless you’re Kim K.

When’s the last time you visited a Starbucks?

I’m in one one as I write this and I notice they’re always packed to the gills.

What gives?

When you look at a basic view of their model, you’d think they’re in the coffee business – and you’d find the same by looking at their revenue.

But when you dive deeper you find something different.

Looking around at the big players in the online space selling courses and creating content and it’s the same story…

You notice people raking in the cash and think to yourself:

“It’s because they have a HUGE YouTube following.”


“Of course they’re big, they’re friends with all of the others making tons of money!”

Unless you’re one of the Kardashians – making content, having A-list friends, and sitting on your bum won’t get you far.

What sets Starbucks apart from the pack?

[ keep reading… ]

The exception is social media

It’s happening again…

You’re talking with someone you know is a fit for your product, and they’re grilling you with questions you deserve to get paid for answering.

This doesn’t happen much in my business anymore – with the exception of social media.

For instance, I got back into town from San Francisco last night when my phone lit up with notifcations – one of them from social media.

It read:

“I just learned about this form of income tonight. I’ve already watched around 3–4 hours of video and I’m almost Ready to make money using email lists.

I should mention I’m 17 years old and I’ve never been more confident that I could get really good at this fast.

I just need someone that will help me, without trying to put me on their list themselvs. I need some actual free help.”


It wasn’t all that long ago that my inbox and text log was filled with conversations like these.

And, when I finally got clear on my purpose in business, who was perfect for my help, and what I was offering them did these requests go away.

(Now, on social media it’s a different story – it attracts a ton of “freebie” seekers in it’s nature)

However, when your list and site are set up with the proper mindset these people kinds of people are practically repelled compeltely.

Here’s what it comes down to:

[ keep reading… ]

The most profitable email you’ve never sent

Interesting fact:

One of my most opened (and profitable) emails of all time was the one I sent on Christmas day.

Most would tell you that December is a slow sales month.

And others in my space completely took the month off.

Now, you and I both know that open rates are nothing to write home about.

Because at the end of the day, sales trumps all.

(if you aren’t in business – or on this list – to make money, then why by in it at all?)

Here’s why I think it worked – and what you can apply from this in your own business:

[ keep reading… ]

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