Category Archives for "Audience Growth"

3 things I look for when using a social media platform

There are two types of business owners when it comes to social media…

… none better than the other.

Type 1 = they use it but refuse to sell

Type 2 = all they use it for is selling

I like to fall somewhere in the middle.

While there are better ways to grow your business, social media

(when used correctly)

can grow your business.

That said,

here are a few things you should look for in a social network before you jump in:

Thing 1: Long-term relevancy

[ keep reading… ]

Zombies don’t = customers

Had the pleasure of meeting with subscriber Jason Reiman IRL earlier today.

It’s always a breath of fresh air to chat with someone who “speaks your language”.

(so to say)

A lot of times as online entrepreneurs we are surrounded by family and friends who “just don’t get it”.

It’s like existing amongst zombies.

… which makes it tough to have an outlet where you can share wins, obstacles, and to stay sane.

One of the things Jason and I got to chatting about was staying out of “zombie-land” when it comes to creating products.

The way I look at it is simple:

People who’ve earned success in the online world have more trust and respect from people (see: customers) than others.

That’s it.

So the game then becomes…

[ keep reading… ]

Feeling thrilled by climbing hills

Writing this from my favorite hometown coffee shop.

While I don’t live in the area anymore, it’s always nice to visit.

At one point, it was my “Cheers”, so to say— and it’s nice to get a warm welcome every time I’m back.

Ok, on to business.

In my note to you yesterday, we covered the habit of success.

Today we’ll be talking about a much overlooked aspect of becoming successful in anything:

Balance.

In your journey there are two approaches you’ll need to implement equal amounts of:

[ keep reading… ]

Kinda like layman’s time-travel

I noticed something peculiar the other evening…

I was watching the NBA playoffs and was admiring one of the “all-star” players – Stephan Curry.

He does something better than most professional players.

At 6’ 3″,

Steph is shorter than most players on the court, but he’s one of the best shooters.

So, in order for him to take a shot,

he needs to get away from defenders so he doesn’t get blocked.

He’s an expert at one thing:

[ keep reading… ]