Category Archives for "Audience Growth"

Only you can prevent fender-benders

You’re cruising down the freeway at 75 MPH and then…

BOOM.

They hit you with it.

Your favorite podcaster just gave you an amazing resource that you can’t wait to get.

Slam on the breaks?

Pause and shake your legs anxiously like you have to pee as you wait to get a chance to stop and take action?

Browse the web while driving??

(please don’t, or warn me when you’re driving so I can stay off the road)

Here’s the problem…

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2 How top-ranked podcasters grow their email list

If you want to grow your email list, then you have to put your best foot forward.

That’s why, when it comes to creating podcast upgrades, you’ll want to consider how, why, and what you’re audience looks to you for.

This post is from an email sent to subscribers of my list. To get daily updates on podcast marketing, list building, audience growth, and hear first about promotional opportunities only available to subscribers, click here now.

Here’s a perfect example…

One (big name) podcaster recently took my advice and implemented The Take Home Technique in his top-ranked podcast.

You’ve probably seen him floating around in the iTunes recommended podcasts, or maybe in the top 10 charts when his new episodes go live.

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2 Keeping your podcast out of the gutters

I’ll admit it.

A lot of times I talk about the mindset it takes to be successful in podcasting and growing your audience…

After all, if you aren’t growing a loyal following of people dying to take your advice, then when it comes time to sell you’ll fall on deaf ears.

Part of growing a loyal audience is making it easy for them to consume your advice and implement it into their business.

No one does this better, in my opinion, than your local bowling alley.

(this popped into my head last week when I wrote about my Top Golf birthday experience)

I dare to say that most bowling-goers aren’t professionals, nor do they play more than a few times a year – if that.

But regardless of your skill set, not only can you play, you can have a great time and get a decent score.

(and some smelly leather shoes)

When you walk in, you mention your shoe size and your handed the first part of a clowns outfit.

You choose your ball – big or small, heavy or light – and you’re off like the Big Lebowski.

From that point, your only job is to avoid the gutters, and even then, if you’re willing to publicly admit you’re a newbie (you got my respect), they have bumpers that will keep the game moving.

The journey bowling alleys provide for a first (or even frequent) bowler has already:

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A podcasting lesson from the north pole

As kids, we barely have any worries.

When’s snack time?

Is nap-time over?

Is Santa real?

*simpler times*

The more important question is why this guy brings us presents and what that really means…

This post is from an email sent to subscribers of my list. To get daily updates on podcast marketing, list building, audience growth, and hear first about promotional opportunities only available to subscribers, click here now.

At the end of the day, it’s the questions you ask that will dictate the answers that you get.

With my first podcast, it was the questions I was asking that delayed the results I was seeking – and ultimately the success that was possible.

My questions were along the lines of…

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