I spent this last weekend in the town of Noel, Missouri.
If you’re not familiar – there’s a lot of trees, huge rivers, lots of cows, no internet, etc.
(really stinks like poo)
I was out there for my buddies bachelor party and was told we were staying at a “resort”.
Well, let’s just say this was what you would “resort” too if you were staying in backwoods and wanted an upgraded camping experience.
The people who were there loved it.
Others would never spend a penny on it.
(me, one of the them)
That’s what being niche does.
It attracts some and repels other.
Much like poo.
While your products and services shouldn’t smell like poo – they should attract the ones who love it –
(follow me here)
– and repel the majority that doesn’t.
The best way I know how to make this happen?