Category Archives for "Audience Growth"

When your products stink like poo

I spent this last weekend in the town of Noel, Missouri.

If you’re not familiar – there’s a lot of trees, huge rivers, lots of cows, no internet, etc.

(really stinks like poo)

Any who,

I was out there for my buddies bachelor party and was told we were staying at a “resort”.

Well, let’s just say this was what you would “resort” too if you were staying in backwoods and wanted an upgraded camping experience.

The people who were there loved it.

Others would never spend a penny on it.

(me, one of the them)

That’s what being niche does.

It attracts some and repels other.

Much like poo.

While your products and services shouldn’t smell like poo – they should attract the ones who love it –

(follow me here)

– and repel the majority that doesn’t.

The best way I know how to make this happen?

[ keep reading… ]

Inside a politicians list-building antics

Every year around this time,

the TV is non-stop with election ads trying to get me to “vote for you”.

Yeah, tough luck.

In a world where everyone is doing the same thing,

it only takes a small (but bold) action to stand out.

For instance…

I remember sitting in my parents living room when I was younger, and at 7 PM one night the door bell rang.

It was a familiar face

(I think the guys daughter played softball with my sister)

and he seemed to be making his rounds through the neighborhood.

My parents invited him in and he explained that he was running for mayor.

At the time, he had a tight budget and worked a full-time job.

But in his little spare time he hoofed it on foot around the city knocking door-to-door to build relationships to show why they should vote for him.

He could’ve spent what little money he did have to send out direct mail pieces.

Or, he could’ve borrowed money to run a TV ad.

This reminds me of most people trying to build an email list these days…

[ keep reading… ]

Feeling thrilled by climbing hills

Writing this from my favorite hometown coffee shop.

While I don’t live in the area anymore, it’s always nice to visit.

At one point, it was my “Cheers”, so to say— and it’s nice to get a warm welcome every time I’m back.

Ok, on to business.

In my note to you yesterday, we covered the habit of success.

Today we’ll be talking about a much overlooked aspect of becoming successful in anything:

Balance.

In your journey there are two approaches you’ll need to implement equal amounts of:

[ keep reading… ]

Kinda like layman’s time-travel

I noticed something peculiar the other evening…

I was watching the NBA playoffs and was admiring one of the “all-star” players – Stephan Curry.

He does something better than most professional players.

At 6’ 3″,

Steph is shorter than most players on the court, but he’s one of the best shooters.

So, in order for him to take a shot,

he needs to get away from defenders so he doesn’t get blocked.

He’s an expert at one thing:

[ keep reading… ]

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