Inside a politicians list-building antics

Every year around this time,

the TV is non-stop with election ads trying to get me to “vote for you”.

Yeah, tough luck.

In a world where everyone is doing the same thing,

it only takes a small (but bold) action to stand out.

For instance…

I remember sitting in my parents living room when I was younger, and at 7 PM one night the door bell rang.

It was a familiar face

(I think the guys daughter played softball with my sister)

and he seemed to be making his rounds through the neighborhood.

My parents invited him in and he explained that he was running for mayor.

At the time, he had a tight budget and worked a full-time job.

But in his little spare time he hoofed it on foot around the city knocking door-to-door to build relationships to show why they should vote for him.

He could’ve spent what little money he did have to send out direct mail pieces.

Or, he could’ve borrowed money to run a TV ad.

This reminds me of most people trying to build an email list these days…

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A constant stream of leads as fruitful as the fountain of youth

Truth be told:

I’m 99% useless.


But that 1% left over – watch out.

And while there are endless amounts of skills that fall into the 99%,

I just try to spend as much time as possible in the 1% so that I can achieve extraordinary results.

One of the things that takes me out of that 1%:

Focusing on the non-essential.

One of those non-essential things to me is social media.

(ok, it’s at the bottom of the list)

Any who,

there is one thing SM has actually been helpful for with:

[ keep reading… ]

9 How To Avoid A Product Launch Failure

At every stage of life there’s the ‘it’ thing to do or have.

In elementary school it was yo-yo’s.

When I was in high school you were cool if you had an iPod.

Nowadays, having an online course is the “it” thing.

Creating an information product online isn’t hard, though.

Creating it is actually the easy part.

The hardest part (and where most online business owners fail) lies in the product launch and getting people to buy it.

Product launch after product launch you see people creating online courses or information products and “hitting it big” as they report back on their hundreds of billions of dollars they just made.

What makes those products a success versus the plethora of failures?

Let’s talk about some of the reasons most online entrepreneurs fail at creating and launching their first product successfully…

Heads Up: Get this post and a free video delivered to your inbox that will tell you what kind of product makes most sense to create before any others (and what to do if you want to sell this kind of product) by clicking here.

Reason #1: You don’t know what your audience wants (in their own words)

Often times you have an idea of what your potential customers might want…

… but if you want your product to be a success, not only does your product have to be what people want – it has to be worded in the way they think about it.

For instance:

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