Category Archives for "Sales & Marketing"

“I can make you a success story overnight”

My buddy Andrew explained to me awhile back that he’s been helping some non-profits

and he just got on the board of a new one.

While in his first meeting with them they explained their hefty fundraising goal

but went on to focus on their logo,

slogan,

and a bunch of other minor (and not important) details.

Reminds of most entrepreneurs who spring up overnight and expect to be making money the next day.

It doesn’t work like that amigo.

You see,

just like america is being marketed to be skinny,

stupid,

and to follow the heard –

entrepreneurs are being told it’s possible to make money over night simply by joining the latest social media revolution,

doing webinars,

or making a course.

(of course without any experience, audience, or money)

They get their hopes up

The truth is that it takes two things:

Hard work & focus.

It’s about laser-lining your marketing efforts so that you only speak to the ideal people and cutting away the fat.

I floundered around for years going from course to course and expert to expert trying to find the way…

What’d I do once I figured “it” out?

I started documenting it and putting it here.

Jeremy Montoya

When your products stink like poo

I spent this last weekend in the town of Noel, Missouri.

If you’re not familiar – there’s a lot of trees, huge rivers, lots of cows, no internet, etc.

(really stinks like poo)

Any who,

I was out there for my buddies bachelor party and was told we were staying at a “resort”.

Well, let’s just say this was what you would “resort” too if you were staying in backwoods and wanted an upgraded camping experience.

The people who were there loved it.

Others would never spend a penny on it.

(me, one of the them)

That’s what being niche does.

It attracts some and repels other.

Much like poo.

While your products and services shouldn’t smell like poo – they should attract the ones who love it –

(follow me here)

– and repel the majority that doesn’t.

The best way I know how to make this happen?

[ keep reading… ]

Do this first – then ditch the guru

Just sat down at the coffee shop in Phoenix.

I’m a little tired after hitting the town last night but all is well.

For some reason last night I was reminded of a few years back when I was trying to build a blog and a podcast with a close friend.

We wound up dating but fell apart after a series of events I take full ownership for.

But you know what,

[ keep reading… ]

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