Category Archives for "Podcast Tips"

When your product falls right on it’s a-$-$

When you’re selling products and coaching services online it seems like there are one of two results…

The first is that people rush to buy your product,

and second is that it falls on it’s a$$.

A few months back I was walking around a rainy San Francisco and I heard this:

“Umbrellas – 7 dollars.”

At the time, everyone around me was soaking wet and it was starting to rain harder.

Which got me thinking…

[ keep reading… ]

Giving thanks to wally world and CompUSA

People all over the US are gearing up for one of our biggest holidays:

Black Friday.

(lol)

But let’s be honest…

Our tradition of “giving thanks” (regardless of the truth of Thanksgiving or the reality of what pilgrims actually experienced) has been hijacked by corporations who exploit strong emotional triggers to get you to spend every last penny on low-quality goods.

We’ll see lines (probably starting today) taking form at big-box retailers, news segments of grandmas being trampled over in wally world, and many mid-income families blowing money they don’t have.

(how’s that for some holiday cheer?)

I remember when these hot sales lasted only for day, and the best sales only went on for the first hour or two…

Which caused mass hysteria at your local CompUSA.

(simpler times)

Since these big sales are “limited time only”, it causes a change in the human mind that inspires action by leveraging one of the most powerful psychological buttons known to man:

[ keep reading… ]

Who likes “thinking”, anyway?

A good friend came to me the other day with a problem…

He had just stepped off stage at an event that had the exact target market he’s going after in his raw foods biz.

Being around me, he understands the importance of building an email list for his business…

But hasn’t gotten around to building it.

After telling me more, he said that he tried figuring out how to collect emails from attendees, but got stuck thinking about the tech and just said “forget it”.

*sigh*

My advice: keep it simple.

Get out a piece of paper and have those folks fill that baby out!

It’s no different when you’re a podcaster, speaker, or author…

[ keep reading… ]

3 Getting “big names” to share your show on social media

I was sitting with a new friend at a local coffee shop earlier to hear more about his podcast when he divulged:

“How do you get big-name guests to share their interview after they’re on my show? Let alone mail about it???”

After all, I’ve gotten people like Peter Shankman to not only be on my show or Periscope broadcasts, but to also share my interviews with them to their entire audience.

Here’s what I’ve realized…

[ keep reading… ]

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