I am at my favorite coffee shop in my hometown and will have to leave shortly.
So no time to waste today.
In my last notes to you we covered where you should start with your marketing,
getting your audience in front of you,
and questions to ask them.
Now let’s dive into psychology.
For the sake of familiarity, we’ll use beer as an example today.
In his famous book, Breakthrough Advertising, Eugene Schwartz brilliantly explains the 5 levels of market sophistication.
We’ll talk about 3 levels for now.
(since I’m short on time)
When beer entered the market,