The podcasters’ breaststroke

Learning how to swim as a kid was a struggle your pal Jeremy over here.

Let’s just say I’m no Michael Phelps.

Not only did I not know how to do it, I’d practically drown every single time.

I was a mess.

But month after month of Arizona’s 115º weather will make even the most head strong 7 year old go crazy.

Each attempt at swimming I’d swallow a little less chlorine, and stay in the pool just a little longer.

The agony of drowning resurfaced this afternoon by a question posed at a Google hangout with a few podcasting friends.

It’s a question everyone on the call gets asked a million times over:

“Should I plan my podcast?”

Well… Should you?

The answer really depends on the questions you ask.

You see, launching a podcast is easy…

But actually getting people to listen is where I see most podcasters ‘drown.’

The reality is, if you had already been blogging, or (especially) building your email list, you’ll have plenty of people listening to your show from day one.

So, if you’re getting ready to launch (or relaunch) your show here’s what you’ll want to do:

*Figure out who your target audience is

*Brainstorm places they hangout (like FaceBook groups, websites, and social accounts they may follow)

*Go there and build a relationship, start chatting, and little-by-little people will ask what you do and you can then share your upcoming project

*Send them to a place where they can learn more…

And then…

CAPTURE THEIR EMAIL.

Follow this flow and you’ll be doing the breaststroke by the time your show hits the top-ranked list on iTunes.

Did this email help you any?

If so, grab your floaties and leave a comment below.

Jeremy Montoya

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