Let’s cut to the chase today.
When I hear these words coming out of a podcast host’s mouth, I cringe.
It’s like nails on a chalkboard.
You finally have my (or your audiences) attention, conceivably the most precious asset (especially if you’re a podcaster) and you go and waste your first 3 minutes with something to the effect of…
“Would you leave me a rating and review for my show? Pretty please?”
(Puppy dog eyes)
It’s as if reviews help keep your lights on.
(Please let me know if they do)
What’s more precious than your own time?
Why in the World would you waste it asking them to do something that acts only to stroke your own ego?
I have no clue.
Maybe it’s because everyone else is doing it?
… Or because you haven’t identified what the most important aspect of your business is.
(Hint: it’s selling things)
The majority of you probably just cringed.
No, I’m not talking about selling products left and right.
(Although it’d probably help your bottom line)
But, if you’re wanting literally anything in life then consider yourself a salesperson.
Everyday you’re selling others on you, your ideas, your podcast, etc.
Now I realize a lot of you have ‘the pitch’ down pat for getting reviews.
Well, it’s the wrong pitch.
First, what’s in it for your audience to go and leave your show a review?
(We already talked about what’s in it for you, young ego-stroker)
When you make any kind of offer you want people to take action on, it’s in your best interest to make it in theirs.
This goes far beyond podcasting.
(Leading with your audience first)
(Yes, the hug, too)
There’s an old saying out there:
“If you scratch my back, I’ll scratch yours.”
And it’s essential to being successful in the online World, especially with podcasting.
When I switched my mentality and started helping others first, and helping myself second, something interesting happened.
My list doubled.
Yes, my email list. The single most important asset to your podcast. (And any other sort of business you can imagine)
How’d I do it?
Tune in tomorrow to find out how something I’m calling the ‘Take Home Technique’ made it possible.