“I can make you a success story overnight”

My buddy Andrew explained to me awhile back that he’s been helping some non-profits

and he just got on the board of a new one.

While in his first meeting with them they explained their hefty fundraising goal

but went on to focus on their logo,

slogan,

and a bunch of other minor (and not important) details.

Reminds of most entrepreneurs who spring up overnight and expect to be making money the next day.

It doesn’t work like that amigo.

You see,

just like america is being marketed to be skinny,

stupid,

and to follow the heard –

entrepreneurs are being told it’s possible to make money over night simply by joining the latest social media revolution,

doing webinars,

or making a course.

(of course without any experience, audience, or money)

They get their hopes up

The truth is that it takes two things:

Hard work & focus.

It’s about laser-lining your marketing efforts so that you only speak to the ideal people and cutting away the fat.

I floundered around for years going from course to course and expert to expert trying to find the way…

What’d I do once I figured “it” out?

I started documenting it and putting it here.

Jeremy Montoya

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