The good kind of “special”

I noticed something in the podcast space about a year ago:

If you recall,

a show called “Start Up” by Alex Blumberg came out to much fanfare.

It was a show that documented the process of a start up in the podcast space…

… via a podcast.


^^That’s not even the crazy part.


everyone and their mother started adding music behind their entire podcast episodes,

recording sponsors talking about their products,

and trying to spruce up their shows.

Here’s what they didn’t know:

Effective storytelling requires none of those things.

While fancy songs and interview-style commercials were new to most podcasters and their listeners,

this was nothing new since NPR has been doing this for years.

At the end of the day most of those me-too shows aren’t around any longer.

But whether you have a show, Youtube channel, or are making digital products and offering services,

knowing the fine points of telling memorable stories sets you apart from easily 95% of your market and frames you as “special”.

(in a good way)


good storytelling is hard to spot because it “just sucks you in” and keeps your attention.


Any who,

inside of this month’s Email Elite Exclusive Training lies a simple framework for effective storytelling that you’d wish you only found sooner.

To get access to it before goes away,

simply join Email Elite before the June 1 deadline.

It cost less than the coffee you bought this morning or the app you bought last night.

Go yee here to get your membership started:

Jeremy Montoya


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