From my inbox this morning:
I have been studying and researching for a long time. I really want to start online, especially with an e-mail list, but I’m stuck where it seems everyone else does:
What’s my niche?
Any tips on finding this out?
I’ll say the same thing I tell my students –
(who I often refer to as “Day Job Ditchers”):
You shouldn’t start with an email list.
^^ya, I said it.
List-building takes time, sweet thang.
if your goal is to quickly create a stream of revenue – so that you can leave your job, create your own financial security, and be in control of your destiny – then wait on the email list.
What to do instead?
Build a “reverse email list”.
It’s the key to creating a sustainable business –
especially if you’re just starting out.
(and will make your list-building efforts 10x more valuable when the time is right to scale)
it’s harder than setting up a WordPress blog or getting the MailChimp email monkey to dance…
But it actually gets you closer to making money.
I’ve been sharing my process exclusively to my one-on-one students, and I’m thinking about sharing it with a few more people who are eager to understand the basics of creating a business from scratch.