The other day SnapChat blew up because of a filter for “Women’s International Day”.
All day long there were selfies and empowerment posts celebrating this (unbeknownst to me) holiday.
By the end of the day it really started to pester the hamster on my wheel.
So I posted something to the effect of “when’s mens international day???”
Which then caused a flood of replies.
You see, I despise holidays celebrating any individual race, religion, or other form of separation.
Me thinks it separates us even further.
So while it strokes the ego of one group, it makes everyone else look on and think “so what”.
I was positive I’d have a bunch of angry women with pitchforks waiting to carry me up the hill… But all I got was responses from them completely agreeing…
OK, well all accept for one angry gal who wanted to go back and forth about who was right and wrong.
But Jeremy doesn’t have time for that.
No, instead I immediately saw an all-too-valuable list-building lesson, that, if applied early and often, could result in an extremely loyal audience of people who want to buy your products and services.
Here goes it:
You can’t let one bad apple spoil the bunch.
Here’s what I mean…
A lot of people these days start building an email list and never email them or only do it once a month or quarter.
They’re scared that they’ll piss someone off and get unsubscribes…
But that’s not a bad thing.
You see, the faster you know who aligns with you or who isn’t a fit for your personality, the faster you’re both able to move on and find the people who do.
^^that my friends is how you go miles in seconds vs. feet in hours in your business.
There’s a lot more to this (and nurturing your list so that they’re dying to hear your thoughts, opinions, and product offers) but I’m out of time.
Luckily for you I disclosed even more of my list-building ways during an interview for the Email Success Summit.
It starts this coming week and you can watch for free as it unfolds.
Get your ticket here:
Me + Your Inbox = Pure passion.
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