There’s an untold story about this thing we call email.
You see, at one point in time email could only be used to send messages computer-to-computer on the same network.
Then a man by the name of Ray came around.
Around 1972, Ray Tomlinson saw a need for these electronic messages to be “put in an envelop and addressed” – chose the @ symbol from the keyboard to indicate where the message should go – and was credited with the invention of email.
Ray was lightyears ahead of his time, and his foresight has laid the foundation for modern day communication to this day.
A few days ago, Ray Tomlinson passed on.
These days, it seems like every time a social media network springs up, the gurus are quick to attach their name to it in hopes they can be the one to say “I told you so” and it’s “the death of email”.
Those people won’t make it.
Not because they’re against email, but because they rely on short-sighted hype of social media instead of looking at past trends.
Ray created something so strong that it has literally carved a path for every communication system after, and will live long beyond him.
That’s what we should strive for.
Your name is your legacy and it shouldn’t be chanced on hypy trends that the crowd is following. It should only be attached to something when you’re so positive it will work out because history says so.
Anyone using electronic communication in their business – especially email – owes Ray Tomlinson an immeasurable amount of debt and gratitude and should be looked at as a prime example of what it takes to bank on the long-term picture.
Here’s to you, Ray.
PS – Anyone saying that email is dead, old, or going away is just someone trying to validate their own business and ego.
In a few short days the Email Success Summit will start and tickets will be priced at a very reasonable price of $995.
But you still have time to sign up for free to watch them live.
Names like Andre Chaperon, Perry Marshall, Dany Inny, John McIntyre, Ben Settle, Navid Moazzez, and yours truly will be presenting on how you can grow your business using the most tried and true form of online marketing – Email.
Sign up here to watch it free: