Incomes a (valid) observation from subscriber Blake via SnapChat:
“So I noticed that a lot of your blog posts are what you send out on an email. How does that work?
And does it work well for you?
Do your subscribers notice (like I did) an feel a little cheated (like I DONT) haha?”
Let me start by saying that we’ve been trained to think great content are posts with “The 5 Ninja Ways To Grow Your Following Using LinkedAGram”…
And since we see that these posts get shared by the thousands, we think we need to make our stuff just like that.
Maybe it’s BuzzFeed’s fault?
Well, in my opinion, THAT’S where you’re being tricked.
While those posts get you to click (and then click more, and then click more – racking up their ad revenue), they lack soul.
When I send an email out I post it to my site (and other places) for a few reasons…
First, my list isn’t for everyone.
And, when I put my content on my site it allows visitors to get a taste of what I offer, decide if they can’t go without it, and then opt-in when they can’t put their finger on what’s different about the strategy and mindset I teach.
Sometimes people visit my site a few times and THEN opt-in.
By not making my articles full of pretty pictures, colors, “ninja” titles, and lists…
And by sharing something daily…
It makes my stuff just a tad unique.
Truth is, other “content marketers” make my job stupid easy – they’re way too lazy to be in your inbox daily do what they think is working for the “big guys” instead of thinking for themselves.
And while I don’t “seo” my content, I’ve had countless people find me on a Google search and pay me for help.
It’s all about where you come from.
If you think you’re tricking someone: you are.
If you’re going out of your way to make sure your market’s problems are solved…
Well… that my friends is a different story.