Why I don’t worry about list size

Just got asked this:

“My list is growing faster and faster, when should I monetize it?”


What’s today???

(I’m real good at beating around the bush)

Look, I couldn’t care less about how big your email list is in most situations OR how much you mail them. There are times when that’s vital (more about this tomorrow).

Yes, what matters at the end of the day is sales and revenue. And, yes, your email list makes this happen.

I’ll just say it like this:

What if your list was full of people who don’t trust or respect you?

Would it matter how big your list was?

Would they even open your email?

(let alone buy from you?)

I like to think unsubscribe rates are more useful.

But list size?

Not exactly.

When you think about it, you could easily write some guests posts or run a Facebook ad.

Wah-lah! An email list.

A study was recently done that revealed people are 71% more likely to buy based on social media referrals (from people and brands they follow, and, are therefor a fan of).

This is the very same mindset that Jeff Goins teaches.

Jeff grew his brand from scratch by creating a message and attracting the right people – er, fans – to it.

Again, list-size has it’s place.

But if you want to create something people are dying to buy, you can’t just attract eyeballs, you have to attract fans.

(people who respect and trust you, and want to tell the world about you)

When I learned this psychology from Jeff, it all made sense. And it changed the way I did business.

In fact, Jeff is teaching this very concept live tomorrow at 10 AM and 6 PM.

I’ve been using Jeff’s advice to increase sales in my business.

And you can, too.

But only if you’re there live to tune in tomorrow.

Sign up here:


Stay hungry,

Jeremy Montoya

Me + Your Inbox = Pure passion.

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